Ross Jeffries, the famed seduction guru who brought neuro-linguistic programming (NLP) to the art of love and seduction gives an interesting perspective on fear in this interview with Davide Laroche.

I don't believe there is any such thing as fear...Fear is not a thing. It's a process that people do. It's an activity.

That's a uniquely different view of fear compared to many people's idea of fear as a concrete discrete thing. But you might agree that is is no thing. "It is a neurological action or activity", says Jeffries.

Watch Ross Jeffries talk about fear in the way he understands fear below.