Instead of giving you a cheap 'I'm the guru' explanation, I want to actually show you how I rank in Google, by getting one of my brand new videos to pop up in the first few results for a competitive search term.
So over the next few days to the next week, I'm going to get my video that you'll see in the author resource box below to rank in the top few spots for the search term 'Efusjon Review'. By the way, that phrase is being competed for by a million people right now, so it won't be the easiest result in the universe - also, the video isn't really an Efusjon Review, it's actually a commercial for my website. I know, I know, I'm brilliant.
Let's briefly cover some concepts that will help you understand Google rankings:
Basically, Google looks for 2 things when they're ranking a page; Relevancy and Popularity. Search revelancy is simply measured by some complex indexing formulas where Google looks at the actual written content on a website. The search engines don't have an ability to index videos, so they sort and index videos by the brief descriptions that you see in all of the major video sites, like YouTube.
Popularity is a little bit more of a simple equation than relevancy, and it is measured in a few ways:
1. How many external websites are linked to this piece of content? (i.e. the video, article, site, etc that you want listed on the top of Google)
2. How high to the pages rank that actually link to the content?
3. How much search engine authority does the website with the promoted content have?
Are you following this so far?
Now that I've posted my Efusjon review video, I now will follow a three step process to gradually increase the video ranking.
1. First I'm going to broadcast my video to 10 or so different video sites using a free service called TubeMogul (Google it for details), and I'm going to point the link from the videos back to my original video on YouTube.
2. Second, I'm going to broadcast this article (the one you're reading) over a couple of hundred article directories, and each article will contain a link back to my video, and also my blog. (See my 'David Recommends' on my blog for more details).
3. I'm going to bookmark my video using 'OnlyWire' which is a free service if you have the button installed on your blog. Google 'OnlyWire' for more information.
After I'm done, I'll have accomplished one thing - I'll have more links to my video than any other YouTube video on a similar subject. The search engines will see many of these backlinks to my video, and it will percieve the video as having more value than the vast majority of other websites that are competing for the same key phrase.
Brilliant, I know...
This information is valuable enough to charge for, but you can do us both a simple favor by bookmarking this content with the OnlyWire button on my blog entry to help share this information across different social networks you're apart of, that way we can help your friends rank in the search engines, too. Enjoy, and I hope to see some of your videos at the top of the search engines.
Keep in mind, this is not an over night strategy. Dominating niche phrases on the internet can take time, and it is better to stick with one strategy and do it daily for the next six months than to try and do six months of work in one day. If you dominate one small niche per day, in a year you'll have more than three hundred pages ranking in Google - how cool would that be?