Think of some original marketing ploys to encourage customers to tan at your business. There is already a market for this type of service so you just need to reach out there and grab it. Make sure customers know exactly what you have to offer so they can decide it is the right facility for them. Simply advertising your business isn't enough due to the amount of competition that is out there.

What is it that you have to offer above and beyond the competition? These are the things that are going to get customers to come in. A common mistake is to be too broad in your advertising. For example you may say you are a full service tanning salon. What exactly does that mean? For the customers, it could be mean many different things.

You are likely very proud of your tanning salon so make sure that is reflected in your advertising. Tell them what you have as far as how many tanning areas and what types they are. Let them know you offer a full line of quality tanning products that they can offer. Also let them know that you offer eye protection and very clean tanning areas. All of these things are great angles for marketing your tanning salon.

No matter how great the things you offer at your tanning salon are, you need to offer convenience. People need to be able to get an appointment for the services they want that fits into their own schedule. Keep this in mind when you are setting up your hours of business. It is acceptable to extend them in the spring and summer and then go back to a standard day.

You may find you have to hire extra staff to cover the longer days of service but it will be very worth it. Yet this can often be students who are looking for part time work. Hire some for the morning and some for the afternoon and into evening so you have it all covered.

Personalized service is something that customers really enjoy. It doesn't matter what type of service they are seeking. You have an advantage over the competition when it comes to those who have already been to your tanning salon before. Send them a newsletter or a postcard. It can be a great way to advertise without seeming so.

Thank them for being a customer, and let them know you would love to see them come in for the upcoming tanning season. You can go as far as to offer them a great discount too for mentioning the information they received from you. They will love the personalized message and you will have a very simple way to track how well this type of advertising is working for you.

It is in your best interest to come up with original marketing ploys to encourage customers to tan at your business. You want to stay very busy so you can generate as much profit as possible. You will need the additional income to get your through the slower parts of the year in the tanning salon business. Don't just sit back and wait for customers to come your way, go out there and encourage them to see what you have to offer.

Betty P Davis writes about the ins and outs of the tanning business. You can avoid the rookie mistakes many new operators make when they open up a tanning salon